All posts by Robby Krapfl

Digital Marketing: The Key to Patient Acquisition

Robby Krapfl | January 6th, 2016

Today, close to 90 percent of people who were recently diagnosed with an illness go online to find information. And according to a study by Pew Research, 8 out of 10 online health searches begin with a search engine. Does your healthcare organization struggle to acquire new patients, increase procedure volume and generate a stronger…read more

Is Your Brand Healthy?

Robby Krapfl | June 24th, 2015

Your brand is your organization. Your brand is who you are and what you represent. It is much more than a name, logo, tagline and some pretty graphics. Your brand is your core. It’s your promise to the customers and patients you serve. It’s the way your customers and patients perceive you. It’s how you…read more

Digital Marketing: Healthcare’s Prescription for ROI

Robby Krapfl | April 15th, 2015

Could digital marketing be the prescription your healthcare organization needs to recruit new patients, grow patient volume and ultimately, generate a stronger return on investment? Yes, it could be. With tight healthcare marketing budgets and a dramatically shifting industry, it is critical to allocate your marketing dollars toward avenues that drive positive returns. Last year,…read more

Underpromise and Overdeliver?

Robby Krapfl | March 27th, 2015

No matter what industry you work in, you have likely heard the old business cliché, “underpromise and overdeliver.” Speaking from the perspective of a new business development executive, I know it can be quite challenging to grow new business by underselling a product or company. I understand the notion of overdelivering, for it is essential…read more

Don’t Sell Better Doctors — Sell Better Health

Robby Krapfl | February 27th, 2015

A rather famous marketing professor, Theodore Levitt at Harvard Business School, once said, “People don’t want to buy a quarter-inch drill, they want to buy a quarter-inch hole.” This is a simple concept that serves a strong reminder—regardless of your industry—to focus on selling benefits, not features. Many healthcare organizations struggle to differentiate features from…read more

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