All posts by Robby Krapfl

What Healthcare Marketers Can Learn From Microsoft

Robby Krapfl | February 4th, 2015

The Super Bowl set a new record Sunday night with over 114.4 million viewers tuning in, making it the most watched TV program of all time. Why do so many people choose to watch the Super Bowl? Besides being the NFL’s Championship game and providing an entertaining halftime show (Hey, I thought Katy Perry did…read more

Back Pain is Such a Pain in the … Back

Robby Krapfl | January 23rd, 2015

I remember lying on the gym floor, struggling to get up on my feet. I had just finished a workout and my back was so sore I could hardly take it. Feelings of acute muscle pain and tightness led me to become close friends with the athletic trainer, make frequent trips to the chiropractor and…read more

The Future of Healthcare: Innovation

Robby Krapfl | January 16th, 2015

“All organizations require one core competency: innovation.” – Peter Drucker The healthcare industry has made tremendous strides over the past few decades due to significant innovations in medicine, procedures, medical equipment and healthcare systems. These medical advances have led to an overall greater life expectancy and improved quality of life. The progress we have made…read more

How to Effectively Use Facebook to Market Your Healthcare Organization

Robby Krapfl | January 12th, 2015

It should come as no surprise that most companies and organizations have a Facebook page. Social media platforms like Facebook are a great way to enhance your brand image, communicate with your customers and market your organization. Today’s successful medical practices are using Facebook to their advantage. If your healthcare organization does not have a…read more

Building Outstanding Trust

Robby Krapfl | December 19th, 2014

Trust plays an important role in any purchasing decision, especially healthcare. Today’s patients are healthcare consumers. In a world where access to information is easier than ever before, many healthcare organizations are differentiating themselves by building trust. Healthcare patients make decisions based on both their cognitive and emotional responses. Because upwards of 80 percent of…read more

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