How to Effectively Use Facebook to Market Your Healthcare Organization

Robby Krapfl | January 12th, 2015

FacebookIt should come as no surprise that most companies and organizations have a Facebook page. Social media platforms like Facebook are a great way to enhance your brand image, communicate with your customers and market your organization. Today’s successful medical practices are using Facebook to their advantage. If your healthcare organization does not have a strong presence on Facebook, you may want to put that on top of your to-do list going forward.

Interacting with patients on Facebook creates a personal connection without them having to schedule an appointment. Facebook can be utilized to show your practice’s knowledge and expertise in a particular area. It can be used to start a discussion so patients can share their thoughts and provide feedback. Facebook is an effective way to post reminders about sports physicals, yearly check-ups and flu shots, regardless of your specialty. You can share new information about your practice, introduce a new staff member and provide links to health-related articles.

Display your support of local organizations and charities in your community by engaging with them on Facebook. “Like” your local farmers market Facebook page, or start a discussion on your city’s recreation page. This is an easy way to show your organization’s community involvement and goodwill while building new referrals.

Creating a strong social media presence will keep your current patients engaged and help draw in others. Today, most patients are actively searching online for healthcare information, and it is essential that your organization is continuously active on Facebook. Be quick to respond to patient questions and concerns, and do so in a professional manner. This shows you care. Your organization’s reputation can be significantly influenced by social media. Use it to your advantage!

Did I mention it’s free?

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