Digital Marketing: Healthcare’s Prescription for ROI

Robby Krapfl | April 15th, 2015

Could digital marketing be the prescription your healthcare organization needs to recruit new patients, grow patient volume and ultimately, generate a stronger return on investment? Yes, it could be. With tight healthcare marketing budgets and a dramatically shifting industry, it is critical to allocate your marketing dollars toward avenues that drive positive returns. Last year,…read more

Underpromise and Overdeliver?

Robby Krapfl | March 27th, 2015

No matter what industry you work in, you have likely heard the old business cliché, “underpromise and overdeliver.” Speaking from the perspective of a new business development executive, I know it can be quite challenging to grow new business by underselling a product or company. I understand the notion of overdelivering, for it is essential…read more

Don’t Sell Better Doctors — Sell Better Health

Robby Krapfl | February 27th, 2015

A rather famous marketing professor, Theodore Levitt at Harvard Business School, once said, “People don’t want to buy a quarter-inch drill, they want to buy a quarter-inch hole.” This is a simple concept that serves a strong reminder—regardless of your industry—to focus on selling benefits, not features. Many healthcare organizations struggle to differentiate features from…read more

What Healthcare Marketers Can Learn From Microsoft

Robby Krapfl | February 4th, 2015

The Super Bowl set a new record Sunday night with over 114.4 million viewers tuning in, making it the most watched TV program of all time. Why do so many people choose to watch the Super Bowl? Besides being the NFL’s Championship game and providing an entertaining halftime show (Hey, I thought Katy Perry did…read more

Back Pain is Such a Pain in the … Back

Robby Krapfl | January 23rd, 2015

I remember lying on the gym floor, struggling to get up on my feet. I had just finished a workout and my back was so sore I could hardly take it. Feelings of acute muscle pain and tightness led me to become close friends with the athletic trainer, make frequent trips to the chiropractor and…read more

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