The Future of Healthcare: Innovation

Robby Krapfl | January 16th, 2015

“All organizations require one core competency: innovation.” – Peter Drucker The healthcare industry has made tremendous strides over the past few decades due to significant innovations in medicine, procedures, medical equipment and healthcare systems. These medical advances have led to an overall greater life expectancy and improved quality of life. The progress we have made…read more

How to Effectively Use Facebook to Market Your Healthcare Organization

Robby Krapfl | January 12th, 2015

It should come as no surprise that most companies and organizations have a Facebook page. Social media platforms like Facebook are a great way to enhance your brand image, communicate with your customers and market your organization. Today’s successful medical practices are using Facebook to their advantage. If your healthcare organization does not have a…read more

Building Outstanding Trust

Robby Krapfl | December 19th, 2014

Trust plays an important role in any purchasing decision, especially healthcare. Today’s patients are healthcare consumers. In a world where access to information is easier than ever before, many healthcare organizations are differentiating themselves by building trust. Healthcare patients make decisions based on both their cognitive and emotional responses. Because upwards of 80 percent of…read more

ESPN: The Worldwide Leader in Storytelling

Robby Krapfl | December 12th, 2014

As a former athlete and an avid sports fan, I spend more time watching ESPN than I probably should. I love watching highlights from the big game, listening to Mike & Mike in the morning and my personal favorite – watching Monday Night Football. I have my DVR set to record all the episodes in…read more

Pharmaceutical Lunch-Delivery Representative

Robby Krapfl | December 2nd, 2014

The pharmaceutical sales profession often gets a bad rap from professionals in other sales industries. Outsiders may think pharmaceutical representatives are “tellers,” not sellers; glorified lunch-delivery professionals wearing fancy new suits. As a former pharmaceutical rep, I believe my time in the industry has helped me immensely as I have progressed into my new role…read more

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