Community Hospital in Grand Junction, Colorado, partnered with Amperage to create a powerful campaign focused on promoting their bariatric division.
Connect: Using print elements, television ads, online ads and billboards, Amperage generated awareness about Community Hospital’s bariatric programs and physicians. We also created a microsite to provide supplementary information on surgical weight loss.
Motivate: The promotional materials capitalized on Community Hospital’s experienced staff and encouraged audiences to create a “Healthier You.” Through the microsite, patients and prospects were provided access to financial, evaluative and support resources, as well as a patient testimonial video. The call to action was to register for an informational seminar on bariatric surgery.
Measure: The first bariatric seminar that Amperage promoted resulted in a 90 percent increase of participants.
|Download the Community Hospital Case Study|