CyberKnife Campaign

    Cyberknife Center Increases Self-Referral Calls by 75 Percent

    When First Dayton Cancer Care added a CyberKnife® and rebranded as First Dayton CyberKnife, it needed a strong media strategy to connect potential patients with its new brand and new technology.

    Amperage developed an integrated campaign—including broadcast and cable television, radio and online advertising with site retargeting—to motivate patients to learn how CyberKnife technology has revolutionized cancer treatment.

    Measure: The campaign helped First Dayton exceed its year-one pro forma in 11 months, and self-referral calls increased by 75 percent.

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